a boutique creative agency

Web content rebranding: Family law practice Gevurtz Menashe

Partnering with Watson Creative, Clarity's Jeffrey Martin served as a strategist and copywriter on the website rebrand project for Portland family law practice Gevurtz Menashe. The firm has a longstanding commitment to families, but its web presence was cold, staid and not engaging. In a series of interviews with partners and their staff, Jeff discovered that the heart of the firm was in how it helped people handle universal themes: Caring for their children, expanding or re-forming their families, handling the stresses that come at the end of life. The new website features a narrative built around these themes, lending warmth and humanity to the firm's corporate
messaging.

Jillian Cohan Martin