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Short-form marketing copy: Moda Health digital magazine

Several years ago, Moda Health rolled out a health plan option structured around the idea of
patient-centered coordinated care, using the Oregon Health Authority’s Patient-Centered
Primary Care Home Program
as a model. While these primary-care clinics provide a lot of benefits to patients, they work best for people who are proactive and want to work with their providers to maintain their health.

Moda had struggled to share this message with its members, partly because the clinics are called “medical homes,” an unfamiliar term that can be interpreted in several ways. Clarity's Jillian Cohan Martin interviewed the Moda executives who designed the medical homes program and produced this article to clarify how the primary-care clinics work, who they work best for, and how they can save money and offer better health care for patients.

Jillian Cohan Martin