a boutique creative agency

Short-form creative campaign: Moda Health urgent care video

Like most health insurers, Moda Health's emergency room claims are on the rise, in part because patients aren’t clear about the best setting in which to seek care for an injury or illness. Clarity’s Jillian Cohan Martin developed the concept for and scripted this 90-second video as a way to help patients understand at a glance what health needs are best served by their primary care provider versus going to an urgent care clinic or an emergency room.

While the end product is brief, the project required about 16 hours research, interviews with subject matter experts and writing or rewriting to ensure maximum effectiveness. Those efforts paid off: Analytics show that the video retains a large share of its audience, with 90 percent of viewers watching the entire clip.

Jillian Cohan Martin