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Interview: USA Today revisits Nike's 'Just Do It' campaign 25 years later

On the 25th anniversary of Nike's game-changing "Just Do It" campaign, Clarity's Jeffrey Martin interviewed Portland advertising giant Dan Wieden of Wieden and Kennedy to talk about the tagline's legacy. Among other insights, he discovered that at the time Wieden worried his agency's proposed slogan for the burgeoning footwear giant was too unfocused.

Jillian Cohan Martin