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Long-form digital engagement: Kevin Durant article for BleacherReport.com

In this article for national sports website BleacherReport, Clarity’s Jeffrey Martin took a deep dive into the competition between Under Armour and Nike to sign Kevin Durant as a brand ambassador. For the 2,000-word piece, Jeff interviewed a dozen sources and uncovered market research to explain the NBA star’s appeal to the coveted Millennial demographic. The story earned 165 Twitter shares, 9,700 Facebook likes and sparked a lively discussion, with nearly 60 comments on BleacherReport’s Facebook page.

Jillian Cohan Martin