Clarity embraced the challenge set by our client, a regional public agency with a complex multi-stakeholder org chart. To develop the final strategic deliverable, we set out to listen and learn, conduct a gap analysis, and develop a clear decision-making framework.

Clarity’s principals held extensive discovery interviews with communications staff across Metro’s central office and its embedded departmental teams, including garbage and recycling, community engagement, parks and natural areas, the Oregon Zoo, and the Oregon Convention Center.

We then did a gap analysis of Metro’s current content distribution efforts, benchmarked against communications functions at comparable government agencies, and developed a strategy designed to remain useful as Metro navigated significant changes in both its communications staffing and the content channels available to the agency.

The project concluded with a formal presentation to Metro leaders that was well received, along with a comprehensive strategy brief and a set of guiding principles that Metro continues to apply as the agency implements its distribution strategy.

After the presentation, the Metro project lead noted that the work helped generate genuine organizational alignment around strategy — one of the harder outcomes to achieve in a large, distributed public agency.

“Bravo!,” they said. “Y’all did a fantastic job with the final presentation, and it seemed like the wheels were turning in people’s minds during the post-presentation discussion. It has been such a pleasure working with you over the course of this project. Thank you for your brilliance and excellence.”