In this article for national sports website BleacherReport, Clarity’s Jeffrey Martin took a deep dive into the competition between Under Armour and Nike to sign Kevin Durant as a brand ambassador. For the 2,000-word piece, Jeff interviewed a dozen sources and uncovered market research to explain the NBA star’s appeal to the coveted Millennial demographic. The story earned 165 Twitter shares, 9,700 Facebook likes and sparked a lively discussion, with nearly 60 comments on BleacherReport’s Facebook page.
As a benefits administrator, Moda Health often needed to communicate changes about its services to the providers in its health plan network. Clarity's Jillian Cohan Martin worked with Moda's Provider Services Department to write and edit provider letters and newsletter items to help doctors and healthcare administrators know what to expect. The example included here illustrates how she handled the announcement of a change to Moda's preferred vendors and how it affected their credentialing process.
When Moda Health hosted Moda Minds, an event that brings together national healthcare policy leaders and regional health insurance executives, Jillian Martin crafted the content strategy and wrote all deliverables, including an Eventbrite registration page, a print program, social media posts, and an event page for the Moda Health website. Moda Minds is a showcase of the brand’s thought leadership and healthcare advocacy. With this in mind, Jill made sure that the keynote speakers and Moda’s C-suite were pleased with all aspects of the event’s messaging.
When theater company Portland Playhouse put on Pulitzer Prize-winning playwright August Wilson's one-man show "How I Learned What I Learned," Clarity's Jeffrey Martin created the promotional materials for the show, including an e-mail campaign to engage audiences throughout the sold-out run. Jeff wrote the intro to the playbill, developed Q&As with the artistic director and compiled bios of the cast and crew to give playgoers a glimpse into the production.
Clarity's Jillian Cohan Martin provides editorial services such as template development, copy editing and line editing for new web pages developed by OHSU’s digital marketing department. She works with contract writers or agencies hired by OHSU to make sure that their copy is clean, tight, accurate and reflects OHSU's excellence. She copy edits the pages to ensure they align with brand guidelines and AP style, does fact checking to verify accuracy, and conducts plagiarism checks to ensure that all content is original.
Clarity's Jillian Cohan Martin crafted this response to an East Coast power company's request for information. She consulted with technical experts, program design managers and sales executives to develop the proposal. Jillian also integrated feedback from stakeholders across the company to present Ecova's solution in a way that clearly addressed the potential client's needs while highlighting Ecova's value proposition and differentiators.
OHSU is updating its digital properties to make them more patient-friendly and on-brand. Clarity's team interviews stakeholders and writes original content that highlights OHSU's differentiators and educates patients about OHSU’s specialization in various conditions. For this project Jillian also uses her knowledge of content strategy to create page templates and site maps, find authoritative sources, and edit pages written by OHSU contract writers.
As part of its outreach strategy, Moda Health provides downloadable educational flyers for members. Each month is based on a national or local health priority. When the campaign expanded to include dental health, Clarity's Jillian Cohan Martin drew on the expertise of Moda subsidiary Delta Dental of Oregon to create dental content aligned with each of the monthly themes. The result is useful material presented in an informative and engaging format.
When sports news website SB Nation needed a veteran editor to oversee its coverage of the NFL Draft, it turned to Clarity's Jeffrey Martin. Jeff used his expert eye to make sure 50 profiles of the top draft prospects were accurate, well-written and interesting. The project included contributions from dozens of reporters. Jeff ensured that each profile in the section followed SB Nation's style guide and had a consistent voice.
Partnering with Watson Creative, Clarity's Jeffrey Martin created web content for Portland family law practice Gevurtz Menashe. Jeff discovered that the heart of the firm was in how it helped people handle universal themes such as caring for their children and protecting their legacies. The new site’s narrative is built on these themes, lending warmth to the firm's corporate messaging.